Brand Manager, Bacardi, Shanghai based

Bacardi Limited is one of the largest spirits companies in the world. Bacardi Limited produces, markets and distributes a variety of internationally recognized premium spirits. Bacardi's portfolio includes more than 200 brands and labels.

Bacardi Limited has a presence in more than 100 markets worldwide including, the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy and Russia.
Expansion has been strongly prioritized in the emerging markets like China.

Bacardi China has been growing fastly and is now looking to recruit a BRAND MANAGER for the 42 Below brand.

Based in Shanghai, China and Reporting to Marketing Manager and Marketing Director, Your missions will be:

Responsibilities
- Responsible for the development of brand strategy and activation plans for the 42 Below brand in China – specifically to achieve brand development and image targets.
- Responsible for the quality and consistent execution of ALL 42 Below activities
- Responsible as the KEY liaison with 42 Below Global team in areas of activity approvals, execution of global initiatives, performance reporting and general day-to-day communications.

Goal to achieve
- Agreed brand strategy and activation plans for 42 Below – providing brand direction, activity details, budget allocations, pricing, etc…
- In market activities and tools to develop the 42 Below brand
- Reports/communication to Global team to ensure transparency, consultation between Bacardi China and 42 below

Job accountabilities

Brand Management
- Develop locally relevant and consumer focused marketing programs to achieve brand objectives
- Act as brand custodian – leading internal communications on brand education, pricing, positioning and executional standards

Brand Activation
- Oversee the development, execution and evaluation of ALL in market activities
- Manage/Co-ordinate external agencies to deliver activities on time, on budget, on standard

Relationship Management & Performance Reporting
- Effectively manage relationships with Global 42 Below team – to ensure alignment, transparency and trust
- Manage communications with key internal stakeholders to ensure alignment, understanding and action towards a common goal

Budget Management
- Ensure all marketing expenditure is effective and under agreed budget

Your profile:

- Min 2-4 years of relevant experience within commercial enterprise – with youth / innovative / creative experience AND marketing related positions
Possible industry’s – Music, entertainment, creative agencies, youth brands, Tobacco, Fashion, FMCG, etc, …

- Good knowledge of functional areas of marketing, with experience in the following:
Below the Line Consumer Promotions
POS/Merchandise Development
Event Management

- Excellent English (written and spoken)
- Mandarin preferable

- Minimum Tertiary education (preferably with marketing / communications or business related major)

- Creative/Innovative thinking essential
- Understanding of “Western” values, humor and relationships highly desirable

- Extremely innovative / creative personality – willing to challenge the status quo
- Strong communication and influencing skills
- Team player – fosters good relationships
- Business Acumen – but with entrepreneurial spirit
- High Autonomy – self motivated

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