Marketing Manager, Christian Dior, Shanghai based

Christian Dior is focusing on expansion in new markets, among which is China. Indeed, Christian Dior Couture added two more points of sale, one each in Dalian and Chengdu with a total of 6 stores over China and new openings are planned in 2008.

In order to strengthen our position on the Chinese market, we are currently looking for our: MARKETING MANAGER,Shanghai based

Your missions will be:

The essential job duties:
- Plan, develop, implement and execute media strategy for China market with the Regional Marketing team
- Establish good local PR/Press relations and arrange PR/Marketing activities
- Responsible for planning and organizing seasonal/ promotional/ in-store events
- Attend and report on press appointments
- Provide ongoing information on the support and effectiveness of individual editors and publications
- Evaluate and execute all broadcast requests
- Work to ensure a cohesive effort in the media community
- Develop strategy with media (editorial/advertising, merchandising proposals, etc.) and recommend strategy to improve relationship with all media
- Responsible for maintaining and enhancing relationships with editors and journalists to facilitate story placements and exclusives
- Develop yearly strategy and recommend ways for brand visibility in entertainment markets
- Constantly looking for new ways to increase Dior awareness in the local market
- Liaise and communicate with the retail team to ensure the smooth planning and implementation of brand events and communication activities
- Develop and maintain relationships with entertainment community talent, publicists, agents, managers, stylists, etc.
- Target and recommend talent for wardrobing for films and press worthy appearances
- Secure celebrity attendance at events when necessary or appropriate
- Develop CRM strategy for China market
- Constantly looking for new ways to increase Dior awareness in the China market

Daily routine reports:

Monthly routine reports:
- Media coverage report

Other duties & reports (e.g. quarterly, weekly, or ad-hoc):
- Annual marketing budget
- Year plan of marketing events

Work Relationship

Internal Contact:
- Retail team – assign suitable manpower in events and communicate corporate strategy to them
- Merchandising – get informed of new products and develop marketing events accordingly

External Contact:
- Customer – implement key concept for our key clients

- Media – maintain leadership in editorial coverage

Your profile:
Education & Professional Qualifications
- Tertiary education or above with major in marketing or other related disciplines

Work Experience:
- Previous experience in retailing of luxury good and service related industry
- Minimum 3 years management experience, preferably in luxury industry

Skills:
- Negotiation skills
- General computer literacy
- People management
- Training & coaching skill
- Language skills: English & Mandarin, other language ability is an added advantage

Qualities:
- Good understanding and knowledge of the retail industry
- Passionate in fashion
- Confident
- Independent
- Detail oriented
- Creative
- Enthusiastic
- Dynamic
- Ability to work under pressure
- Team player
- Able to work under pressure
Others:
- Extensive exposure in the local market

APPLICATION

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